Analytics may seem like some sort of secret language. The truth is, once you know a few key terms, you’ll be getting more out of your Smylelytics email in no time!
Goal Conversion Rate
Pages Per Session
Time On Site
These important metrics can become even more valuable by refining them to include just one segment of your visitors. For example, if you only market your product or services in the state of Maine, you’ll get more valuable insights by limiting your measurement to just visitors from Maine. Maybe you rely on a lot of traffic from search engines. You may benefit by restricting these metrics to just measuring traffic from search engines.