Why Your Business Needs Website Traffic Analysis and How to Do It


Every Business Needs Website Traffic Analysis

Are you getting what you paid for from your website?

If you can’t answer this question, you’re missing the essential ingredient for gauging your business’s success on the Internet: website traffic analysis. Websites are not something you can set and leave alone. In order to win on the Internet, you need to be consistently seeking out how to best convert website visitors.

Data from your website traffic reports reveal a detailed overview of your online ROI. These reports show exactly how well each page of your site is able to attract and convert visitors. No matter your online goal, with a website traffic tracker installed on your website, you ensure you’re getting the most return and value out of your online investments.

With the best website traffic analysis tool available for free from Google, there’s no reason why you shouldn’t be tracking your website performance.

How Is Website Traffic Measured?

Website traffic analysis is the evaluation of Internet users who visit your website and how these users interact with your website.

Website traffic is measured by a variety of metrics including:

  • Bounce rate
  • Pages per session
  • Goal conversion rate
  • Time on site
  • Visits
  • New Visits
  • And more!

Explore the secret language behind these Google Analytics terms in our glossary. Or, keep it simple by learning about the top 3 website traffic metrics every business owner must know.

How to Collect and Check Website Traffic on Google Analytics

Website analytics is the cornerstone to optimizing your business’s online effectiveness, but how do you equip your website so it tracks and collects all that valuable data?

The industry standard for good reason, Google Analytics is known as the best tool to track website traffic available. And not just because it’s free.

More than a web traffic tracker revealing your website’s strengths and weaknesses, Google Analytics also reveals the keywords your visitors use to find you. You can assign revenue to leads and see the dollar value of each page of your website. The platform also shows you the age range, the location, and the type of device used by your most valuable visitors.

If you knew that your most valuable visitors were most likely coming from a particular county, come from your paid search, and are most likely to be Women 35 – 49 using a phone, what would you do? Go get more of those types of visitors!

Think about how much money you could save if you targeted mobile visitors over desktop visitors in your online advertising!

With this data, you can precisely tailor each page on your website to best speak with your audience by referencing the exact verbiage they use, their location, and more. Track the performance of every update to your page and see how your efforts affect conversions and your overall ROI.

Linking Google Analytics

Sign up to get started with Google Analytics and follow the on-screen instructions. Keep in mind, there’s technical work involved in order to implement the provided tracking code on every page of your website. This code is how the platform tracks your data analytics. Improper setup could give you faulty, unreliable data.

You may need technical assistance in order to get your analytics installed. Depending on the size and complexity of your website a professional may need between 30 minutes and two hours to fully install Google Analytics.

Special Note: It is possible to install Google Analytics incompletely. You want all of the data and all of the features (they’re all free). Be to sure ask your vendor if they are setting up conversions and demographics and connecting your Google Search Console account.

Data will start collecting immediately, but it may days or weeks depending on your traffic until you accumulate enough data to be statistically reliable. Soon, you’ll see an influx of data, which can be as powerful as it is extremely complicated. Avoid burdening yourself with charts and graphs with our free data translation tool. Because, at Smylelytics, we believe data doesn’t have to be illegible charts and graphs.

Making Sense of Your Website Data

the smylelytics puppies theme makes website traffic analysis easy by translating Google Analytics data into fun, understandable pictures of happy, sleepy, or nervous dogsOur goal is to make your website data something you enjoy because of how easy it is to understand and extract value from.

That’s why we translate your website traffic data from Google Analytics into fun, clear-cut images. It’s easy to get started, simply provide us safe, secure access to your Google Analytics account and you’ll get the same data you would from your Google Analytics dashboard, but translated into fun reports sent to you via email twice a month.

This will help you start a happy relationship with your website traffic report data and put you on a path to using your website to grow your business.