Is your website costing you the profits you want? Reviewing your website data is the method experts recommend in order to learn if your website is helping or hurting your business. While that is good advice it leaves you empty-handed when it’s time to take action on a failing website—especially if you’re an on-the-run business owner. So how do you quickly identify where your website is failing in your website data and how do you know which flaws are really worth pursuing for optimal business growth? Smylelytics may be the answer you’ve been looking for.
Website Data From Google Analytics Unlock Business Growth
Website analytics work by tracking every user that comes to your website. This includes their demographic information and all of the actions they take on your site. Tools like Google Analytics take all of that data and compile it into a report. As you can imagine, it is overwhelming, but it’s from this report that the common business can identify their website’s failures to determine how to fix them.
The goal of any website should be to provide an easy customer experience that shortens the time it takes for customers to make a purchase or solve the problem they went to Google to research in the first place. But the reason your site is preventing visitors from reaching their goal is not always obvious from your website analytics data.
According to a Forbes, the most common website issues driving customers away include:
- Confusing navigation
- Clumsy “contact us” options
- Failing to use a mobile-responsive design
- Blurry branding
- Poor SEO structure
- Too much information at once
- Overuse of stock photos
- No credibility elements
- Use of old or irrelevant content
Issues like these present themselves in your website analytics data if you know how to look for it. For example, if the bounce rate is extremely high on your “Contact Us” page, your website could be guilty of #1, #6, or #9.
For the best insight into which problems areas to fix for optimal business growth, familiarize yourself with your website’s data. Knowing your common web page stats allows quicker identification of out-of-place disparities.
But who has the time for that?
Website Analytics and Data Visualization
Not using data visualization could be costing you the ability to quickly identify new patterns and unlock clues for business growth. Data visualization is any effort that helps people to understand the significance of a data set by placing it in a visual context. Applying this concept to website analytics data is essential to an on-the-run business owner. It equips decision makers with at-a-glance access to their website analytics in easily digestible visuals.
The Data Visualization Solution to Smile About
The average business owner isn’t interested in being a website data guru or analytics genius. If this is you, then you’re probably just interested in the “growing your business” part. We get it. But how do you identify if your website is on track for business growth if you don’t have time to learn how to identify where your website is failing?
Smylelytics is a fun, at-a-glance free tool that simplifies what Google Analytics tracks about your business website. It reveals business growth clues for you so you can focus on what’s important. Try our free data visualization tool, today, to learn how we can make your website analytics work for you.
With Smylelytics, understanding your website data and reaching your business growth goals is something to smile about.