3 Ways to Increase the Time Visitors Spend on Your Site
The average user spends a measly 15 seconds on a website before leaving, typically because they didn’t find what they were expecting, or the site didn’t spark any interest.
If you keep visitors on your website longer, they are more likely to do what you want them to do, so you need to grab their attention and give them a reason to stick around.
Here are three ways to keep visitors on your website longer.
- Use Simple Text Formatting: People don’t read giant paragraphs anymore. Think easy-to-read succinct bullet points with useful information in a legible font, especially on mobile devices. Use the 3-Sentence Rule: no paragraph should be longer than three sentences.
- Use More Visual Content: 65% of people are visual learners. Use eye-catching images with quick load time, videos, and eye-popping graphics.
- Fine Tune Your Marketing: Make sure you are attracting the right people. Your query data tells you what people want. Make sure your website delivers it.