In order to increase traffic to your small business website, you must diversify the ways you drive people to it. Handing out business cards with your website listed on them simply won’t cut it.
Here are the 3 fastest, easiest ways to drive traffic to your small business website for free.
1. Increase Traffic with Email Marketing
5 Best Email Service
Providers for Businesses
The average ROI for small business email marketing is 144%— nearly 4 times higher than any other digital marketing channel! With the odds and low acquisition costs in your favor, email marketing should be the first strategy you try to boost traffic to your website.
Things you can include in your emails campaign:
- A personal letter of thanks or appreciation
- Business progress updates they’ll find interesting (like anniversaries or company milestones)
- Industry news
- Invitation to attend an event you’re hosting or presenting at
- Polls or questions about your products/services
- Promotional offers or giveaways
- Relevant and valuable educational resources
- Tips and helpful insights
- And more!
Email Marketing Best Practices
Run your campaigns with a “give to get” mentality. You have to give your customers or prospects something if you want them to do something for you. Just asking your audience to act won’t encourage them to lift a finger. No matter your goal or call-to-action, make sure you give your recipients a reason or a benefit to take action.
Need emails? Make collecting emails second nature during your networking efforts. Encourage and incentivize your customers and prospects to subscribe to your email list during events, visits to your store, while browsing your website, after they make a purchase, etc.
Segment your email lists so your messages are more targeted. The less broad or generic your emails, the better. For example, create separate mailing lists for current customers versus your prospective customers. Also, every time someone new signs up to receive your emails, send them a “welcome” email. This will remind them how they signed up, who you are, how often they can expect to hear from you, and the benefit to them of being a subscriber on your email list. This will help decrease the amount of unsubscribes you get every time you send out an email campaign.
Put careful thought into the subject lines of your emails. The battle of the headline is the key to winning the war on boosting website traffic. Subject lines have the greatest influence on whether or not your recipient will open your email. If your emails aren’t opened, they definitely won’t serve well in driving traffic to your website.
A word of caution: don’t overdo it. Continually bombarding your readers with emails only encourages them to disengage with your messages and eventually unsubscribe from your email list. Just as you hate getting sales-y junk mail from other companies, your subscribers won’t appreciate you spamming their inboxes. In fact, most inboxes are equipped with filters to send spammy emails to a separate folder, meaning your customers may not even see them if they’re too promotional or too frequent. See how to avoid getting your emails sent to your recipient’s spam folders.
2. Claim Your Online Business Listings (Local SEO)
3.5 billion people use Google search every day. If your business isn’t on Google, your information is less likely to appear when people near you are searching for your services. Or, worse. Your information will appear, but incorrectly. Why? When you don’t claim your online listing, Google guesses your name, address, and phone number (or your NAP) in order to automatically populate your Google My Business listing.
Get in control of how your business appears on the Internet AND drive more traffic to your website. Plus, it’s completely free.
Get started by seeing the status of your listing and how it currently appears with Google’s Get Your Business Online tool. The process only takes 15 minutes. You can expect to find one of three things:
- Your business is listed, but with inaccurate, unverified information
- Your business isn’t listed, meaning you need to create a listing
- Your business is already claimed and verified, meaning you’ll have to track down who claimed it if it wasn’t you
Once verified, your business will continually rank in Google Searches and even appear in a call-out box showcasing your business details like the one on the right. It will show every detail about your company from your industry, your website, your location on the map, your star rating, and more.
Once your listing is up and running, you’ll see a spike in traffic from organic local searches in your website’s analytics. This means people are searching for you or your services on Google, finding your Google My Business listing, and clicking on it to visit your website!
Top 5 Online Listings Every
Business Should Claim
Reap these benefits moreover by claiming your online business listings from other top online directories like the ones on the right. Don’t stop after five, however. Research the ones relevant to your industry. For example, healthcare businesses should claim listings on Healthgrades, and so on.
Online Business Listing Best Practices
As mentioned above, your NAP (how your name, address, and phone number appear on each of your online business listings) is key to your online success in increasing traffic to your small business website. Each place this information exists online should be consistent with all the other places it exists. Otherwise, you leave yourself open to unclear results and confused prospects. Your NAP consistency online is just as important as your brand consistency offline. Essentially, they’re one and the same.
3. Learn from and Keep Up with Your Analytics Data
Your website analytics data is essential in order for you to identify the effect your content and marketing efforts have on your website traffic.
You can’t measure what you’re not tracking, though. Start to track everything you do through your Google Analytics account. Sending an email linking to your website? Posting about your website on social media? No matter where you link to your website, build UTM links to track your campaigns and regularly check your website analytics to see what links are being clicked on.
This enables you to identify:
- Which strategies and types of content are driving traffic to your website
- Where your most valuable traffic is coming from
- Which traffic-building technique to stop
- And which pages on your website are attracting the most visitors and bringing you the most value
Best Practices for Monitoring Your Website Analytics
Google Analytics is as powerful as it is complicated. If you’re not a pro nor interested in becoming an Analytics guru anytime soon, check out how we make it easy (and fun) to monitor your website traffic for free!
With Smylelytics, you don’t have to worry about frequently checking your Google Analytics data to see what’s working and what’s not. It’s automatically delivered straight to your inbox, so you can track your website traffic performance in one place.
These three strategies are just some of many available to help you increase traffic to your small business website. A steady flow of traffic to your site doesn’t happen after one email. It happens with consistency and implementing a mix of strategies focused on driving traffic to your site. So, go get started!