Speed is essential when it comes to your website load time. In July of 2018, Google specifically stated mobile page speed as one of the factors in their ranking algorithm designed for mobile search. The “Speed Update” changed the mobile-ranking game tremendously. Now more than ever, your mobile page speed needs to deliver quickly, or you’ll be left in the dust.
Google Mobile Speed Test
Check your website’s mobile page speed for
free with the Google Mobile Speed Test Tool.
The Google Speed Update is the culmination of exponentially increasing data proving users want to find answers to their questions as fast as possible online. In 2018 alone, Google reports mobile pages take about 15 seconds to load on average. This is incredibly slow, considering 53% of users leave a mobile web page if it fails to load in just 3 seconds. And no, you can’t blame it on Internet speed. While it does play a role, the fault is a lack of mobile-friendly website design.
Here’s the good news— we’ve brought together three quick and easy ways to improve the mobile page speed of your website so you’ll see a lower bounce-rate and a higher conversion rate.
1. Get A Mobile Friendly Website Design
If your website isn’t mobile-friendly, you’re already behind. A mobile responsive website isn’t just best practices anymore; it’s an absolute prerequisite for online success and a benchmark for ranking on Google.
Google Mobile Friendly Test
Check your website’s mobile friendliness
for free with the Google Mobile Friendly Test Tool.
Mobile responsiveness means your website responds to fit the size of the device. Whether your users use your website from their desktop computer, their mobile phone, or their tablet, they should be able to access important content and features and still have an excellent experience.
The easier it is for your users to consume your website, the better. And Google knows it.
Without mobile responsiveness, you’re subjecting your users to zooming in and out, awkward scrolling, or worse.
When is the last time you looked at your website on your phone? If you don’t like how it looks, it’s already been affecting your business by costing you leads.
2. Put Your Content on a Diet
On mobile pages, speed and size are paramount. Start with the low-hanging fruit first: your mobile website’s content.
Keep the Essentials, Hide Everything Else
Lean-out your website content by weeding out non-essentials from appearing on mobile. The fewer things to load, the more your mobile page speed increases.
You don’t need to remove everything, though. Simply make your content appear more efficient for a mobile user’s experience.
For example, if the desktop version of your website defaults to 5 images— unless they’re absolutely necessary, remove three from appearing on mobile-sized screens unless the user opts in to see them.
Take this concept and apply it to all of your mobile content.
Above-the-Fold is Mobile Page Speed Gold
Wise management of above-the-fold content not only achieves the fast mobile page speed the Google Speed Update demands but prevents load delays since everything below-the-fold only loads when users scroll down.
Reduce the amount of text above and below the fold, and you’ve won half the battle. Likewise, while a picture is worth a thousand words, it’s also worth well over 1000 bytes. Images weigh down a web page because their files (bytes) have to be downloaded to the user’s device. If your images take up most of your mobile website’s above-the-fold real estate, you’ll need to consider two things:
- Reduce the amount of space the image occupies on the page.
- Compress the image file size to reduce the resolution.
3. Compress Your Data
Now that your mobile site is at a healthier weight from the removal and reduction of unnecessary or oversized content— the next step is to compress your page’s assets. Assets can include fonts, text, images, videos, and even code functions.
No matter what you need to compress, there’s a plethora of tools and systems to help you get the job done. Our favorite is the Website Planet Image Compressor. It is a simple, easy-to-use tool to compress your PNG or JPEG images by up to 80% without impacting the quality of the images. Try it for free!
Are you looking for advanced help or advice? Contact an expert mobile optimization agency to learn more and get your mobile speed up to where it needs to be.
Start here by simply letting Smylelytics check to see if your website has Google Analytics.