If your website isn’t up-to-speed by July 2018, no matter how solid your SEO keyword strategy, expect the visibility of your website to be devastatingly reduced in Google search rankings.
Google has specifically stated mobile page speed is one of the ranking factors in their new ranking algorithm designed for mobile search. Scheduled to be released in July 2018, Google is referring to it as the “Speed Update.”
Google Mobile Speed Test
Check your website’s mobile page speed for
free with the Google Mobile Speed Test Tool.
The Google Speed Update is the culmination of exponentially increasing data proving users want to find answers to their questions as fast as possible online. In 2017 alone Google reports mobile pages take about 15 seconds to load on average. This is incredibly slow considering 53% of users leave a mobile web page if it fails to load in just 3 seconds. And no, you can’t blame it on Internet speed. While it does play a role, the fault is a lack of mobile friendly website design.
Here’s the good news— we’ve brought together 3 quick and easy ways to improve the mobile page speed of your website so you’re ready for the Google Speed Update by July 2018.
1. Get A Mobile Friendly Website Design
If your website isn’t mobile-friendly, you’re already behind. A mobile responsive website isn’t just best practices anymore, it’s an absolute prerequisite for online success and a benchmark for ranking on Google.
Google Mobile Friendly Test
Check your website’s mobile friendliness
for free with the Google Mobile Friendly Test Tool.
Mobile responsiveness means your website responds to fit the size of the device. Whether your users use your website from their desktop computer, their mobile phone, or their tablet, they should be able to access important content and features and still have an excellent experience.
The easier it is for your users to consume your website, the better. And Google knows it.
Without mobile responsiveness, you’re subjecting your users to zooming in and out, awkward scrolling, or worse.
When is the last time you looked at your website on your phone? If you don’t like how it looks, it’s already been affecting your business by costing you leads.
2. Put Your Content on a Diet
On mobile pages, speed and size are paramount. Start with the low-hanging fruit first: your mobile website’s content.
Keep the Essentials, Hide Everything Else
Lean-out your website content by weeding out non-essentials from appearing on mobile. The fewer things to load, the more your mobile page speed increases.
You don’t need to remove everything, though. Simply make your content appear more efficient for a mobile user’s experience.
For example, if the desktop version of your website defaults to 5 images— unless they’re absolutely necessary, remove 3 from appearing on mobile-sized screens unless the user opts in to see them.
Take this concept and apply it to all of your mobile content.
Above-the-Fold is Mobile Page Speed Gold
Wise management of above-the-fold content not only achieves the fast mobile page speed the Google Speed Update demands, but prevents load delays since everything below-the-fold only loads when users scroll down.
Reduce the amount of text above and below the fold and you’ve won half the battle. Likewise, while a picture is worth a thousand words, it’s also worth well over 1000 bytes. Images weigh down a web page because their files (bytes) have to be downloaded to the user’s device. If your images take up most of your mobile website’s above-the-fold real estate, you’ll need to consider two things:
- Reduce the amount of space the image occupies on the page.
- Compress the image file size to reduce the resolution.
3. Compress Your Data
Now that your mobile site is at a healthier weight from the removal and reduction of unnecessary or oversized content— the next step is to compress your page’s assets. Assets can include, fonts, text, images, videos, and even code functions.
No matter what you need to compress, there’s a plethora of tools and systems to help you get the job done. See the list of top image compression resources and tools below to get started:
Image Compression Tools
Looking for advanced help or advice? Contact an expert mobile optimization agency to learn more. Once your mobile website is ready for the 2018 Google Speed Update, start tracking your mobile site speed with easy, free email reports from Smylelytics.