Your website traffic visitors are extraordinarily impatient— far more than most business owners realize. If they can’t find exactly what they’re looking for, they simply open another tab, do another search— and just like that, you’ve lost a prospect.
Get the most out of your website traffic with these 3 free best practices. After all, with an optimized website, more traffic means more leads and ultimately more sales.
1. Link Your Google Analytics Data
If your prospective customers can’t get what they need from your website, then your site is serving as an expensive slingshot— sending your prospects to your competitors instead of enticing them to make a purchase. Your website traffic data should blatantly tell you whether your site is performing as a valuable marketing tool or if you need to make improvements.
If you’re like the average business owner, then you’re probably not interested in being a Google Analytics genius and more interested in the “growing your business” part. We get it. But if you don’t consistently comb through miles of analytics data, how will you know if your website is on track for success or for failure?
We created Smylelytics to be a fun (yes, we mean fun), free tool that simplifies what Google Analytics tracks and reveals. Smylelytics turns your valuable website traffic data into fun, easy-to-follow photographs, making your website traffic data clear and insightful. With Smylelytics, you can spend more time focusing on what’s important— business growth. Click to learn more about how Smylelytics makes reaching your online business goals easier.
2. Cultivate Online Community
While you can share your blog articles on social media until you’re blue in the face, it may not be enough. You need to actively participate in your audience’s online community, too. Join group discussions under relevant hashtags. Spark new topics by asking questions. If your audience is leaving comments on your Facebook posts, be intentional and consistently engage with them.
Be genuine with your posting. Don’t be one of those businesses that use social media strictly as a commercial broadcast channel. Nothing will discredit your business’s social media page from your audience quicker than one-way content. Use social media channels as they were intended and interact with your audience/ customers in a genuine way rather than pushing salesy content.
The benefit of social engagement? The more you talk with your audience, the more relevant content topics you’ll discover, too. Two birds, one stone. By interacting with your audience, you knock out time normally spent planning your blog topics. Your audience is the best primary source of topic research you’re not utilizing. Their input and requests enable you to create more relevant content pages and articles on your website. When sharing this new content on social, simply link back to your website and encourage your followers to learn more about the particular topic there. Not only are you building loyalty on your social media outlets, but you’re driving traffic to your website. With this strategy, you get the most out of your website and convert leads into, not just sales, but loyal customers.
3. Implement Search Engine Optimization (SEO)
Optimizing your website’s content is the foundation of any online strategy. Everything you write and post online should be based on your audience. Do your research and learn your audience’s language such as how, where, and when they discuss your product.
Understanding how your audience searches for your product allows you to implement those terms into your content. The more relevant your website’s pages and articles are to your audience’s keyword searches, the more likely they’ll appear in Google’s search ranks.
There are many things you can do to optimize your on-page SEO. While SEO requirements change over time, follow these tried and true best practices to boost your website’s search rank on Google:
- Content is King— across industry studies, relevant content significantly outperforms the competition in search rankings. Stick to producing the content your audience is looking for.
- Keyword Dropping— your keyword should appear frequently, but not excessively, in the first 100 words of your paragraph copy.
- Use Your Keyword in Your Title Tag— the closer your keyword is to the beginning of your title tag, the better.
- Build Relevant URLs—modify your URLs to be short and sweet with keyword-rich tails. Industry studies show shorter URLs perform better on Google.
- Mobile Responsiveness— your website should respond to any size device. Users should be able to view your content as easily on their desktop computer as they can on their mobile devices.
Tired of SEO myths? Learn what practices don’t directly affect your Google ranking in this related article from Moz.
At the end of the day, if you don’t understand how your website’s visitors interact with your website— you’re not going to be able to uncover hidden profits from website optimization. Get familiar with your website traffic patterns with our free analytics tool, Smylelytics.