digital care driving on digital highway showing how to increase traffic to a small business website
website value

The 4 Factors That Determine Your Website Value

Increasing Your Website Value Like other assets of your business your website can be appraised and assigned a value as part of selling your business or as part of an acquisition or merger. We’ve boiled down the main 5 factors appraisers and business brokers use to determine a value. Whether or not you want to […]

website traffic metrics
website traffic

3 Free Ways to Immediately Boost Your Website Traffic

Your website traffic visitors are extraordinarily impatient— far more than most business owners realize. If they can’t find exactly what they’re looking for, they simply open another tab, do another search— and just like that, you’ve lost a prospect. Get the most out of your website traffic with these 3 free best practices. After all, […]

website data

Google Analytics Goals: Keys to Digital Marketing Success

Setting Your Google Analytics Goals for Website Success From the moment it’s live, your Google Analytics account displays a lot of data you should track on a regular basis. You’ll have an up-to-the-minute picture of who your visitors are, where they are coming from, the devices they are using—all giving you a clear idea of […]