Increasing Your Website Value Like other assets of your business your website can be appraised and assigned a value as part of selling your business or as part of an acquisition or merger. We’ve boiled down the main 5 factors appraisers and business brokers use to determine a value. Whether or not you want to […]
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3 Website Traffic Metrics Every Business Owner Should Know
Don’t judge your website by its cover. Key website traffic metrics and analytics must be the foundation on which you judge the success of your website. While it’s important to have a great website design, you can’t truly know how well your website is supporting your business goals without knowing some portion of your website’s […]
3 Free Ways to Immediately Boost Your Website Traffic
Your website traffic visitors are extraordinarily impatient— far more than most business owners realize. If they can’t find exactly what they’re looking for, they simply open another tab, do another search— and just like that, you’ve lost a prospect. Get the most out of your website traffic with these 3 free best practices. After all, […]
Unlock Business Growth with Website Data Visualization
Is your website costing you the profits you want? Reviewing your website data is the method experts recommend in order to learn if your website is helping or hurting your business. While that is good advice it leaves you empty-handed when it’s time to take action on a failing website—especially if you’re an on-the-run business […]
Google Analytics Goals: Keys to Digital Marketing Success
Setting Your Google Analytics Goals for Website Success From the moment it’s live, your Google Analytics account displays a lot of data you should track on a regular basis. You’ll have an up-to-the-minute picture of who your visitors are, where they are coming from, the devices they are using—all giving you a clear idea of […]
Understanding Google Analytics: Taking the Pulse of Your Bounce Rate
Understanding Google Analytics can feel as if you’re a hypochondriac trying to interpret your own medical test results—everything looks bad because you have no knowledge or context to put the data in. I went to the doctor recently, and as a woman of a certain age, I admit it—I was nervous about my cholesterol. The […]
Analytics 101: Three Misconceptions About Google Analytics
If you really want to know how your website’s doing, you have to dig deep for data. Google Analytics provides valuable, measurable results about your website traffic that can help you shape your marketing strategy moving forward. But in order to use it, you need to understand what all that great data means. To help […]
