Why Your Business Needs Website Traffic Analysis and How to Do It


Every Business Needs Website Traffic Analysis

Are you getting what you paid for from your website?

If you can’t answer this question, you’re missing the essential ingredient for gauging your business’s success on the Internet: website traffic analysis. Websites are not something you can set and leave alone. In order to win on the Internet, you need to be consistently seeking out how to best convert website visitors.

Data from your website traffic reports reveal a detailed overview of your online ROI. These reports show exactly how well each page of your site is able to attract and convert visitors. No matter your online goal, with a website traffic tracker installed on your website, you ensure you’re getting the most return and value out of your online investments.

With the best website traffic analysis tool available for free from Google, there’s no reason why you shouldn’t be tracking your website performance.

How Is Website Traffic Measured?

Website traffic analysis is the evaluation of Internet users who visit your website and how these users interact with your website.

Website traffic is measured by a variety of metrics including:

  • Bounce rate
  • Pages per session
  • Goal conversion rate
  • Time on site
  • Visits
  • New Visits
  • And more!

Explore the secret language behind these Google Analytics terms in our glossary. Or, keep it simple by learning about the top 3 website traffic metrics every business owner must know.

How to Collect and Check Website Traffic on Google Analytics

Website analytics is the cornerstone to optimizing your business’s online effectiveness, but how do you equip your website so it tracks and collects all that valuable data?

The industry standard for good reason, Google Analytics is known as the best tool to track website traffic available. And not just because it’s free.

More than a web traffic tracker revealing your website’s strengths and weaknesses, Google Analytics also reveals the keywords your visitors use to find you. You can assign revenue to leads and see the dollar value of each page of your website. The platform also shows you the age range, the location, and the type of device used by your most valuable visitors.

If you knew that your most valuable visitors were most likely coming from a particular county, come from your paid search, and are most likely to be Women 35 – 49 using a phone, what would you do? Go get more of those types of visitors!

Think about how much money you could save if you targeted mobile visitors over desktop visitors in your online advertising!

With this data, you can precisely tailor each page on your website to best speak with your audience by referencing the exact verbiage they use, their location, and more. Track the performance of every update to your page and see how your efforts affect conversions and your overall ROI.

Linking Google Analytics

Sign up to get started with Google Analytics and follow the on-screen instructions. Keep in mind, there’s technical work involved in order to implement the provided tracking code on every page of your website. This code is how the platform tracks your data analytics. Improper setup could give you faulty, unreliable data.

You may need technical assistance in order to get your analytics installed. Depending on the size and complexity of your website a professional may need between 30 minutes and two hours to fully install Google Analytics.

Special Note: It is possible to install Google Analytics incompletely. You want all of the data and all of the features (they’re all free). Be to sure ask your vendor if they are setting up conversions and demographics and connecting your Google Search Console account.

Data will start collecting immediately, but it may days or weeks depending on your traffic until you accumulate enough data to be statistically reliable. Soon, you’ll see an influx of data, which can be as powerful as it is extremely complicated. Avoid burdening yourself with charts and graphs with our free data translation tool. Because, at Smylelytics, we believe data doesn’t have to be illegible charts and graphs.

Making Sense of Your Website Data

the smylelytics puppies theme makes website traffic analysis easy by translating Google Analytics data into fun, understandable pictures of happy, sleepy, or nervous dogsOur goal is to make your website data something you enjoy because of how easy it is to understand and extract value from.

That’s why we translate your website traffic data from Google Analytics into fun, clear-cut images. It’s easy to get started, simply provide us safe, secure access to your Google Analytics account and you’ll get the same data you would from your Google Analytics dashboard, but translated into fun reports sent to you via email twice a month.

This will help you start a happy relationship with your website traffic report data and put you on a path to using your website to grow your business.

The 4 Factors That Determine Your Website Value

Increasing Your Website Value

Like other assets of your business your website can be appraised and assigned a value as part of selling your business or as part of an acquisition or merger. We’ve boiled down the main 5 factors appraisers and business brokers use to determine a value. Whether or not you want to sell your website, understanding how each factor affects your digital worth empowers you to understand how to increase its value as an asset.

Read on to understand what factors influence the value of the appraisal and learn how to maximize them.

Your Website Value: The 4-Factor Breakdown

By targeting investments to address the under-performing factor(s) in the website value equation below, you can efficiently optimize your website and supercharge its value.


The Website Value Equation

Website Value =  Lead Generation + Domain Name + Inbound Links + Revenue


1. Lead Generation

In the same way a franchise is valued for its proven business model, any business that has a replicable lead acquisition and lead conversion process has inherent value. Appraisers see whether a business has a firm understanding of its cost per acquisition and average revenue per transaction. If an appraiser detects you’ve mastered a repeatable system of acquiring leads which generates an attractive ROI against a consistent lead conversion system, they’ll credit you with a high value within this factor.

You can increase your overall website value by improving the system by which your website generates leads. The key to increasing your website’s lead generation value is by increasing your website’s ability to identify a visitor pool that can be acquired for a defined cost.

While paid advertising drives lead to your website, websites with high organic rankings acquire visitors at the lowest cost possible making them more valuable. While organic rankings are highly valuable, achieving them takes time. Because time is money, appraisers assign a lower dollar value to websites with little-to-no real estate on search engine results pages (SERPs).

Being able to measure and report where your website ranks for queries that drive quality leads is key to increasing its value. The more key terms your website ranks for, the more valuable it is. If your website needs an SEO evaluation, contact an SEO expert with a proven track record of success.

2. Domain Name

For this example, think of your website in terms of constructing a building. Before you start building, you’ll need to purchase land. Even if you don’t build anything on that land, it still has value. Just as with real estate your domain name has value whether there is a website built on it or not.

The worth of any domain name is based on its marketable potential. Domain name values range from a few dollars to seven figure numbers!

The top metrics determining the marketable potential of a domain name include:

  1.  Length— the shorter, the better.
  2.  The Number of Words in the Domain— fewer words are more valuable.
  3.  Spelling and Use of Words— if it’s hard to read, type, or remember it’s worth less.
  4.  The Top Level Domain (TLD) (.com, .org, .edu, etc.)— .com extensions hold the most value across the board.

In essence, domain names that hold the most value are unique, simple, short, easy-to-remember, and end with the popular “.com” extension. To best to determine the approximate value of your website’s domain name is with a free domain name appraisal service like Google Domains or Go Daddy.

If your domain name is impeding your website value, invest in a more valuable domain name aligning with the above value metrics.

3. Inbound Links

An inbound link is a link from another website pointing to yours. Link building is very labor intensive and time consuming. Again, appraisers understand the monetary value of time. The link itself can be assessed either by assessing the direct traffic it generates or by assessing the value of the domain where the link originates. There is a standard industry value that communicates the “authority” or value of a link.

The greater number of qualified, valuable links to your website materially increases its value. Try out this link building strategy to start increasing the value of your website’s links.

4. Website Revenue

Measurable revenue sourced to your website is also a value-determinant. Typically, revenue is achieved a result of:

  • E-Commerce— selling products or services from your website.
  • Google AdSense or Ad Network Marketing — allowing ad networks, like Google, to access your site’s content and display relevant ads to visitors.
  • Subscription Access— offering subscription plans to your visitors to access premium content.
  • Affiliate Marketing— promoting an endorsed product on your website.
  • Lead Generation— attracting highly qualified leads that will convert to sales.

Having a revenue-generating system on your website is essential to increasing its value. If you can’t document or demonstrate any revenue generating from your website, appraisers can’t assign a value to it.

If your website isn’t generating revenue or attracting leads through traffic generation, you have a problem worth investigating. Start optimizing your website to make you more money.

Grow Value with Easy Website Performance Tracking

In order to know which website value factor(s) are under-performing, keep track of your website’s performance with a website data aggregating tool like Google Analytics. If you have no time to learn the countless features, there’s an easier way.

With Smylelytics, you get the easiest and fastest way to monitor your website’s performance data for free— and that’s something to smile about! See how we make your website performance data effortless.

3 Website Traffic Metrics Every Business Owner Should Know

Don’t judge your website by its cover. Key website traffic metrics and analytics must be the foundation on which you judge the success of your website. While it’s important to have a great website design, you can’t truly know how well your website is supporting your business goals without knowing some portion of your website’s performance data in Google Analytics.

Which website traffic metrics are worth your time? Read on to learn more about the top three directly related to your business’s success.

Website Traffic Metrics You Need to Know

1. Page Speed

From user experience to organic rank, page speed plays so many roles it has become one of the most important metrics to know. While your website may load quickly on your device, your users may be using different browsers, ISPs, and devices which could cause your site to load slowly on their end.

If your users get frustrated and leave your site before understanding what your business can do for them, how will you know the reason why? The first place to look is your page speed from the site speed reports in your Google Analytics account. Simply navigate to the “Behavior” tab on the left of your Google Analytics dashboard and click “Site Speed.”

Site speed tab location in Google Analytics

From here you can:

  • Discover how load speed is affected by your user’s geographic location
  • Measure the impact of each page’s loading speed on that page’s conversion rate
  • Segment load speed by user-type if you have users that login to your site
  • Track each page’s loading speed

Don’t for a second think your users will stick around if your site loads slowly. In fact, a slow page speed could be negatively influencing other metrics as well, including we discuss further in this post. According to Kissmetrics, 40% of people abandon a website that takes more than 3 seconds to load. Worse, a 1-second delay in page response can result in a 7% reduction in conversions!

Don’t turn your website visitors away. If you’re going to remember anything from this article, remember to ensure your website’s page speed is not so slow it’s causing your users to leave. Test your website’s speed for free and learn more about fixing slow load times.

2. Homepage Bounce Rate

Your homepage bounce rate is displayed as a percentage and tells you how many visitors leave immediately after landing on your website’s homepage. Also known as “single page sessions,” bounce rate is also rumored to have an effect on how well you rank on Google

A high bounce rate on your homepage reveals the first impression your website makes on visitors. If you have a high bounce rate it could mean visitors don’t see what they’re looking for quickly or you could be attracting the wrong type of visitors – people looking for something other than what you offer. A high bounce rate on your homepage is a sure signal your website visitors are leaving— and fast. If your website traffic metrics reveal a high bounce rate, you’ll need to conduct further analysis to reveal the cause before you lose too many valuable online leads.

While this website traffic metric doesn’t detail exactly why your website visitors are so quick to leave, there are a few common reasons for high bounce rates.

  • Poor Aesthetics— First impressions are everything on the Internet. If your website has a dated look and design, people are going associate their impression of your website with how you do business or the quality of your products/ services.
  • Slow Load Times— Slow load times are a bounce rate magnet. Internet users are extremely impatient and usually won’t wait more than a few seconds for a page to load.
  • Poor Marketing Channel Strategy— Look at your traffic sources to determine where your visitors are coming from on your site and compare each source’s bounce rate.. Focus more on sources that send quality traffic to your site with lower bounce rates and rethink your strategy for sources sending traffic with high bounce rates to your website.

3. Conversion Rate

Arguably the most important website traffic metric of all, your conversion rate has a significant impact on your site’s profitability. For example, increasing your conversion rate from 1% to 2% doubles the impact your website makes on your business!

While the total conversion numbers are significant, focus on your website’s conversion rate to get a dose of reality at how well your website persuades visitors to perform a desired action. The higher the conversion rate, the better your website is performing. A low conversion rate could indicate several wrongdoings. To name a few: you could be attracting the wrong type of traffic, your call to action is too weak, or you have ineffective copy on your website.

Think of your website as a salesperson you are giving leads to. You expect a good salesperson to convert good leads to sales. In the same way, you should expect your website to convert qualified visitors to leads. Your conversion rate is a measure of how successful your website is at doing that.

Because your conversion rate has such a significant impact on your website’s profitability, you should be continually optimizing your website for conversions. Even the smallest tweaks in the right direction create substantial impacts on your bottom line. Check out our free tool that makes it easy and fast to keep track of your website traffic metrics.

When you know to watch your website traffic and monitor these metrics (even at a high level), you’re better able to target your most valuable traffic sources and make the changes needed to squeeze out more results from your existing efforts.

The Fast, Easy Solution for Monitoring Your Website Traffic Metrics

If you’re like the average business owner, then you’re probably not interested in being an analytics genius and are more interested in the “growing your business” part. We get it. But if you don’t know how to comb through miles of analytics data, how will you know if your website is on track for success or for failure? These are the questions that lead us to combine the idea of user experience with the importance of understanding website analytics.

Our free tool simplifies what Google Analytics tracks and reveals about your website. We apply the fundamentals of design so your experience with understanding website data is simple and fun! With Smylelytics, Google Analytics reports are made clear for you so you can spend more time focusing on what’s important— growth!

Smylelytics is completely free. Sign-up today and see it make reaching your business’s online goals simpler.

3 Free Ways to Immediately Boost Your Website Traffic

Your website traffic visitors are extraordinarily impatient— far more than most business owners realize. If they can’t find exactly what they’re looking for, they simply open another tab, do another search— and just like that, you’ve lost a prospect.

Get the most out of your website traffic with these 3 free best practices. After all, with an optimized website, more traffic means more leads and ultimately more sales.

1. Link Your Google Analytics Data

If your prospective customers can’t get what they need from your website, then your site is serving as an expensive slingshot— sending your prospects to your competitors instead of enticing them to make a purchase. Your website traffic data should blatantly tell you whether your site is performing as a valuable marketing tool or if you need to make improvements.

If you’re like the average business owner, then you’re probably not interested in being a Google Analytics genius and more interested in the “growing your business” part. We get it. But if you don’t consistently comb through miles of analytics data, how will you know if your website is on track for success or for failure?

We created Smylelytics to be a fun (yes, we mean fun), free tool that simplifies what Google Analytics tracks and reveals. Smylelytics turns your valuable website traffic data into fun, easy-to-follow photographs, making your website traffic data clear and insightful. With Smylelytics, you can spend more time focusing on what’s important— business growth. Click to learn more about how Smylelytics makes reaching your online business goals easier.

2. Cultivate Online Community

While you can share your blog articles on social media until you’re blue in the face, it may not be enough. You need to actively participate in your audience’s online community, too. Join group discussions under relevant hashtags. Spark new topics by asking questions. If your audience is leaving comments on your Facebook posts, be intentional and consistently engage with them.

Be genuine with your posting. Don’t be one of those businesses that use social media strictly as a commercial broadcast channel. Nothing will discredit your business’s social media page from your audience quicker than one-way content. Use social media channels as they were intended and interact with your audience/ customers in a genuine way rather than pushing salesy content.

The benefit of social engagement? The more you talk with your audience, the more relevant content topics you’ll discover, too. Two birds, one stone. By interacting with your audience, you knock out time normally spent planning your blog topics. Your audience is the best primary source of topic research you’re not utilizing. Their input and requests enable you to create more relevant content pages and articles on your website. When sharing this new content on social, simply link back to your website and encourage your followers to learn more about the particular topic there. Not only are you building loyalty on your social media outlets, but you’re driving traffic to your website. With this strategy, you get the most out of your website and convert leads into, not just sales, but loyal customers.

3. Implement Search Engine Optimization (SEO)

Optimizing your website’s content is the foundation of any online strategy. Everything you write and post online should be based on your audience. Do your research and learn your audience’s language such as how, where, and when they discuss your product.

Understanding how your audience searches for your product allows you to implement those terms into your content. The more relevant your website’s pages and articles are to your audience’s keyword searches, the more likely they’ll appear in Google’s search ranks.

There are many things you can do to optimize your on-page SEO. While SEO requirements change over time, follow these tried and true best practices to boost your website’s search rank on Google:

  • Content is King— across industry studies, relevant content significantly outperforms the competition in search rankings. Stick to producing the content your audience is looking for.
  • Keyword Dropping— your keyword should appear frequently, but not excessively, in the first 100 words of your paragraph copy.
  • Use Your Keyword in Your Title Tag— the closer your keyword is to the beginning of your title tag, the better.
  • Build Relevant URLs—modify your URLs to be short and sweet with keyword-rich tails. Industry studies show shorter URLs perform better on Google.
  • Mobile Responsiveness— your website should respond to any size device. Users should be able to view your content as easily on their desktop computer as they can on their mobile devices.

Tired of SEO myths? Learn what practices don’t directly affect your Google ranking in this related article from Moz.

At the end of the day, if you don’t understand how your website’s visitors interact with your website— you’re not going to be able to uncover hidden profits from website optimization. Get familiar with your website traffic patterns with our free analytics tool, Smylelytics.

Unlock Business Growth with Website Data Visualization

Is your website costing you the profits you want? Reviewing your website data is the method experts recommend in order to learn if your website is helping or hurting your business. While that is good advice it leaves you empty-handed when it’s time to take action on a failing website—especially if you’re an on-the-run business owner. So how do you quickly identify where your website is failing in your website data and how do you know which flaws are really worth pursuing for optimal business growth? Smylelytics  may be the answer you’ve been looking for.

Website Data From Google Analytics Unlock Business Growth

Website analytics work by tracking every user that comes to your website. This includes their demographic information and all of the actions they take on your site. Tools like Google Analytics take all of that data and compile it into a report. As you can imagine, it is overwhelming, but it’s from this report that the common business can identify their website’s failures to determine how to fix them.

The goal of any website should be to provide an easy customer experience that shortens the time it takes for customers to make a purchase or solve the problem they went to Google to research in the first place. But the reason your site is preventing visitors from reaching their goal is not always obvious from your website analytics data.

According to a Forbes, the most common website issues  driving customers away include:

  1. Confusing navigation
  2. Clumsy “contact us” options
  3. Failing to use a mobile-responsive design
  4. Blurry branding
  5. Poor SEO structure
  6. Too much information at once
  7. Overuse of stock photos
  8. Typos
  9. No credibility elements
  10. Use of old or irrelevant content

Issues like these present themselves in your website analytics data if you know how to look for it. For example, if the bounce rate is extremely high on your “Contact Us” page, your website could be guilty of #1, #6, or #9.

For the best insight into which problems areas to fix for optimal business growth, familiarize yourself with your website’s data. Knowing your common web page stats allows quicker identification of out-of-place disparities.

But who has the time for that?

Website Analytics and Data Visualization

Not using data visualization could be costing you the ability to quickly identify new patterns and unlock clues for business growth. Data visualization is any effort that helps people to understand the significance of a data set by placing it in a visual context. Applying this concept to website analytics data is essential to an on-the-run business owner. It equips decision makers with at-a-glance access to their website analytics in easily digestible visuals.

The Data Visualization Solution to Smile About

The average business owner isn’t interested in being a website data guru or analytics genius. If this is you, then you’re probably just interested in the “growing your business” part. We get it. But how do you identify if your website is on track for business growth if you don’t have time to learn how to identify where your website is failing?

Smylelytics is a fun, at-a-glance free tool that simplifies what Google Analytics tracks about your business website. It reveals business growth clues for you so you can focus on what’s important. Try our free data visualization tool, today, to learn how we can make your website analytics work for you.

With Smylelytics, understanding your website data and reaching your business growth goals is something to smile about.