Another free tool at your fingertips is Google Analytics. Pay attention to which of your marketing campaigns is working best. When you know where and how traffic is coming to your site, you’ll be better equipped to increase it.
3. Build Up Your Backlinks
With helpful content, people are more likely to share it, and other businesses are more likely to link to your website, you’ll get more visibility on the web that drives qualified traffic to your site. Google uses the quality of backlinks you have to help determine how it will rank your site. The higher your rankings, the more traffic you can get!
Your conversion rate reveals the number of people taking the desired action after visiting your website, such as purchasing your product or filling out a form to request a quote.
Improving your conversion rate means more people are completing the actions you want them to on your website, leading to growth in your business.
Here are four quick ways to improve your website conversion rate:
Include Testimonials: Using social proof such as testimonials, quotes, and company logos from satisfied customers creates trust.
Optimize Page Design: It’s best to make your page simple yet fun to look at, but not overly complicated and cluttered. Think, “engaging minimalism.”
Trim Down Form Fields: Your webpage visitors don’t want to fill out a lengthy form asking for every bit of information under the sun. Try shorter forms and watch your conversion rate soar.
Practice A/B Testing: Create two versions of your landing page, making slight changes to one and see which version performs better. Continue doing this, making different alterations, and you’ll end up with a fabulously-converting webpage.
Focusing on improving your conversion rate is the simplest, most direct path to more leads or sales. Get more from your existing website traffic before you commit to the time and expense of seeking additional website traffic.
When users leave your website without engaging, you get a high bounce rate and probably a lost chance to make a sale or get a lead. Lowering your bounce rate leads to a higher conversion rate, leading to more profits. Getting your users to engage with your website is easier than you think.
Here are three simple ways to get your users to engage and improve your bounce rate:
1. Make it Easy to Read
Use Bulleted Lists
Avoid Using Long Paragraphs
Use Easy-to-Understand Conversational Language
Use Clear, Readable Fonts, and Colors
2. Compel Them to Click
Have a Clear and Compelling Call-to-Action
Make Sure the Call-to-Action Button Is Easy to See
Offer Links to Pages with More Specific Content
3. Speed it Up
Use Images That Load Quickly
Use a Dedicated Virtual Server, Not a Cheap Shared-Hosting Site
Get the Mobile Version of Your Website to Load in Two Seconds
No matter the size of your business or what your marketing budget is, your business’ online presence needs to be strong. With all of the tools and software available to ensure your online success, maintaining an effective online status can become costly. However, you don’t have to break the bank to be successful in your online marketing efforts.
There are several valuable free online business tools available to you, designed to keep you connected with your customers. Here is a list of some of our favorites.
Google is big on providing great free online business tools, and with Google My Business, you can increase your online visibility easily. It is the most widely-used directory to find and contact local businesses.
When someone hops onto Google and searches for a business in their area, such as “dermatologist Orlando,” or “dermatologist near me,” Google displays Google My Business listings. Immediately, the searcher gets the most direct, relevant content they are seeking
The business’s name, phone number, address, and website link
The business’s location and map
The business’s operating hours
Reviews and ratings
Photos of the business
Because GMB listings appear above the standard search results, there is automatically more exposure to searchers. Not only that, but the search results may even list the GMB listing for your business as well as your webpage listed in the regular search results depending on your ranking. That’s two first page results, at no cost to you.
Navigating through your website’s Google Analytics can be a time-consuming and confusing practice considering the amount of data thrown at you, but it’s essential to understanding how your site is performing.
Smyletyics is a valuable free online business tool that turns your data into enjoyable photographs. This tool takes all of that useful data and turns it into something you’ll actually like to look at.
Not only is this service free, but it’s easy to use. Getting started is easy. All you have to do is:
Supply Your Google Analytics Email Address
Choose a Personalized Theme
Enjoy Your Bi-Monthly Emails with Your Data Turned into Photos
Your email will give you an easy-to-understand breakdown of how your website is performing as a marketing tool.
You need eye-catching graphics to grab customers’ attention, and it’s pretty easy to do with Canva. This free online business tool is a graphics editing software that helps create dazzling illustrations, graphs, social images, and graphics that will stop readers’ eyes in their tracks.
The easy-to-use drag and drop feature makes designing a breeze so you’ll not only get eye-popping results, but you’ll also save time. The impressive number of free resources to creating amazing internet artwork includes access to:
Lots of Beautiful Photo Filters
Hundreds of fonts
Thousands of Icons and Shapes
Millions of Stock Images, Photos, and Illustrations
It is a hidden gem in the free online business toolbox. Not only are you able to create stunning visual content for free quickly and easily, but you can kick up your design ability a few notches through some of their short online courses.
No matter what size business you have or how extensive your email list is, you want your emails to look professional and appealing. Although there are paid upgrades you may opt to invest in, the basic version of Mailchimp is an excellent free online business tool that will not only simplify the way you send emails, it is chock-full of features to make your emails look fantastic.
Mailchimp’s free version allows you to:
Email up to 2,000 contacts
Choose from 100 beautifully-designed templates
Send up to 10,000 emails
Integrate with over 200 apps
Keep tabs on your email campaigns through basic reports
Automate welcome, order notification, and abandoned cart emails
Do all this and more on their mobile app
But MailChimp doesn’t just help you with emails; you also get great social media marketing options, including Facebook and Instagram ads, social posting, pop-up forms, and more. This free online business tool includes access to their easy-to-use “Content Studio” that helps you create professional-looking marketing campaigns to use across all of your marketing campaigns.
Of course, you could upgrade to receive more marketing and email options, but the free version is loaded with enough features for almost any business.
When you better understand your customers, your marketing efforts go further, but getting inside their heads can be a difficult and timely process. One way to get to know how your customers think is through online surveys. The problem is, not too many people want to take the time to fill out a survey; people today are busy and impatient. That means your surveys need to be engaging and rewarding.
Feedier makes designing surveys simple with their clean, modern, and easy-to-use interface. When you create a survey, you can choose a game-like survey experience for your users, or go with a more professional option. In either case, Feedier allows you to create exciting-looking surveys to entice users into engaging.
This free version of this online business tool includes several useful features, including:
Unlimited Response Feedback
Custom Branding (Put Your Brand on Each Survey)
1,000 Emails Per Month
Regular Customer Support
Feedier also offers a free live demonstration with an expert who will walk you through how this valuable tool could help your business collect feedback.
You know your website needs to have stellar content to keep your audience engaged. But how do you know what searchers are really looking for so you can remain at the top of their search lists? Answer the Public is a wonderful free online business tool to help you do just that.
Answer the Public uses the results from Google and Bing to provide valuable insight into your customers’ minds. You’ll be better able to understand what is on their minds so you can provide the answers to their queries.
All you have to do is type a phrase relating to your business into the search box on Answer the Public’s home page. Your results are sorted into categories such as what, how, when, can, and so on, depending on what people type into Google or Bing. You’ll be able to see the exact questions on your customers’ minds and lots of great ideas for content that will bring them to your website.
Use the results from Answer the Public to create blog posts, landing pages, social media posts, and more. Creating engaging content your customers are eager to read has never been easier with the help of this free online business tool.
There are no two ways about it, in today’s marketing world, it is absolutely essential for your business to have a social media presence. However, managing your content across Facebook, Twitter, Instagram, LinkedIn, to name a few, is not an easy thing to do. Hootsuite is among the most popular social media management tools available and offers a tremendous number of features in their free version, making it even more enticing to businesses on a budget.
When you sign up to use this free online business tool, you get a dashboard, known as the Hootsuite dashboard, used to organize all of your social media profiles in one place, saving you tons of time.
Sounds good, right? Well, there’s more to Hootsuite that just being a super-helpful time-saver when it comes to social media. Hootsuite also allows you to:
Schedule your social media posts
Send private messages to target groups on any given social media platform
Gain valuable insight into how your social media posts perform through analytical reports and click summaries
Hootsuite is a great way to keep all of your social media ducks in a row without spending hours doing so. And since you need to keep up your social media presence in today’s market, you don’t want to get social-media-posting burnout. With Hootsuite, you won’t!
Amidst the vast array of project management tools available to businesses, it can be tough to find one that will not only improve the efficiency of getting projects completed while not draining your company’s bank account. While Wrike does offer a comprehensive paid version of their software, their free version includes an abundance of features useful to managing your business’s projects.
This free online business tool allows you to:
Develop plans easily across multiple teams
View real-time reports for all of your projects
Communicate effectively with all teams
Like many free online business tools designed to make your business run smoothly, Wrike gives you and your team a dashboard as a central location for all communication, projects, reports, plans, and priorities.
Wrike’s free version includes:
Access for up to five people
Task management tools
Real-time activity reports
A spreadsheet view
2GB of storage
Once you use the free version of Wrike, you may find yourself wanting more. If so, Wrike is surprisingly affordable as an upgrade for as little as $9.80 per month.
Slow websites directly affect SEO rankings, conversion rates, bounce rates, and dwell times. Your customers don’t like slow web pages, so you have to make sure yours is up to snuff with today’s impatient society. Although the faster the better in terms of load time, Google recommends your business’s website loading time to be less than one second.
That’s fast. Faster than the time it takes for you to read this sentence.
So how do you know how fast your site is? Well, you need to test it out. There are several website speed tests out there, Pingdom being one of the most well-known and comprehensive.
Once to put your website address into Pingdom’s speed test, this free online business tool delivers some pretty eye-opening results separated into four different sections: performance grade, page analysis, history, and waterfall breakdown. The results of this free speed test will help you see where your website needs some improvements in terms of speed, to avoid high bounce rates and low rankings.
Although the speed test itself is free, Pingdom offers a plethora of problem-solving solutions, including a 24/7 website monitoring service.
Video marketing is one of the most powerful online marketing tools you can use to drive traffic to your business, and when you think of online videos, chances are, your mind goes to YouTube.
With over 50 million users watching 5 billion videos per day, YouTube is a mega-giant in the internet video world. The more amazing fact is that YouTube is free to use for anyone, including businesses. This free online business tool is an excellent catalyst for gaining ranking ground, and you definitely need to get in on it.
Although creating videos themselves might cost you some money (or not), uploading them to YouTube won’t cost your business a penny. Not only that, those videos can then be shared across social media sites, within your email marketing campaigns, and on your website itself. There isn’t a free online marketing tool that can capture attention like YouTube because video is currently king in the internet marketing segment.
The list of benefits to using YouTube is pretty extensive, but just to name a few:
You’ll be able to reach audiences around the world.
You’ll get attention as no other marketing tactic can.
You’ll get a lot of website traffic.
You’ll gain the ability to go viral.
Your business doesn’t need to have deep pockets to achieve a successful website presence. So many helpful free online business tools are available to small and large businesses alike that will help you organize internally as well as get your name out there. Don’t get discouraged by assuming you’ll have to spend tons of money to make your online marketing efforts go further. It just may be easier than you think.
Speed is essential when it comes to your website load time. In July of 2018, Google specifically stated mobile page speed as one of the factors in their ranking algorithm designed for mobile search. The “Speed Update” changed the mobile-ranking game tremendously. Now more than ever, your mobile page speed needs to deliver quickly, or you’ll be left in the dust.
The Google Speed Update is the culmination of exponentially increasing data proving users want to find answers to their questions as fast as possible online. In 2018 alone, Google reports mobile pages take about 15 seconds to load on average. This is incredibly slow, considering 53% of users leave a mobile web page if it fails to load in just 3 seconds. And no, you can’t blame it on Internet speed. While it does play a role, the fault is a lack of mobile-friendly website design.
Here’s the good news— we’ve brought together three quick and easy ways to improve the mobile page speed of your website so you’ll see a lower bounce-rate and a higher conversion rate.
1. Get A Mobile Friendly Website Design
If your website isn’t mobile-friendly, you’re already behind. A mobile responsive website isn’t just best practices anymore; it’s an absolute prerequisite for online success and a benchmark for ranking on Google.
Mobile responsiveness means your website responds to fit the size of the device. Whether your users use your website from their desktop computer, their mobile phone, or their tablet, they should be able to access important content and features and still have an excellent experience.
The easier it is for your users to consume your website, the better. And Google knows it.
Without mobile responsiveness, you’re subjecting your users to zooming in and out, awkward scrolling, or worse.
When is the last time you looked at your website on your phone? If you don’t like how it looks, it’s already been affecting your business by costing you leads.
2. Put Your Content on a Diet
On mobile pages, speed and size are paramount. Start with the low-hanging fruit first: your mobile website’s content.
Keep the Essentials, Hide Everything Else Lean-out your website content by weeding out non-essentials from appearing on mobile. The fewer things to load, the more your mobile page speed increases.
You don’t need to remove everything, though. Simply make your content appear more efficient for a mobile user’s experience.
For example, if the desktop version of your website defaults to 5 images— unless they’re absolutely necessary, remove three from appearing on mobile-sized screens unless the user opts in to see them.
Take this concept and apply it to all of your mobile content.
Above-the-Fold is Mobile Page Speed Gold Wise management of above-the-fold content not only achieves the fast mobile page speed the Google Speed Update demands but prevents load delays since everything below-the-fold only loads when users scroll down.
Reduce the amount of text above and below the fold, and you’ve won half the battle. Likewise, while a picture is worth a thousand words, it’s also worth well over 1000 bytes. Images weigh down a web page because their files (bytes) have to be downloaded to the user’s device. If your images take up most of your mobile website’s above-the-fold real estate, you’ll need to consider two things:
Reduce the amount of space the image occupies on the page.
Compress the image file size to reduce the resolution.
3. Compress Your Data
Now that your mobile site is at a healthier weight from the removal and reduction of unnecessary or oversized content— the next step is to compress your page’s assets. Assets can include fonts, text, images, videos, and even code functions.
No matter what you need to compress, there’s a plethora of tools and systems to help you get the job done. Our favorite is the Website Planet Image Compressor. It is a simple, easy-to-use tool to compress your PNG or JPEG images by up to 80% without impacting the quality of the images. Try it for free!
Your website may be leaking valuable leads without you knowing it.
Recognizing which data points are screaming for help in a sea of website traffic data is daunting if you don’t know which website performance benchmarks are treats and which are tricks. Google Analytics is the best way to reveal where you’re letting valuable leads slip away and how to fix it.
Here are the three scariest numbers in Google Analytics to quickly identify which data points you simply cannot afford to overlook.
10+ Seconds Average Page Load Time
85%+ Bounce Rate on CPC Landing Pages
5 Seconds or Less Average Session Duration
See where to find these data points in Google Analytics, how they’re affecting your bottom line, and what you can do to transform your online success.
Benchmarking the 3 Scariest Numbers in Google Analytics
1. 10+ Seconds Average Page Load Time
You can find Average Page Load Time in your Google Analytics account in the Site Speed Overview report located under “Behavior” in the left side navigation bar.
Average Page Load Time is the average amount of time (in seconds) it takes for a page on your website to load. This is calculated starting from the initiation of a pageview (clicking on a page link) to the being fulling loaded in the user’s browser.
If any page on your website is taking longer than 10 seconds to load, be afraid. Be very afraid. Why? A 10+ second average page load speed means you’re losing upwards of 123% of your prospective customers. The horror!
Ultimately, there are 2 non-negotiable reasons why your website’s speed is a major factor influencing your digital success.
Non-Negotiable #1— Your Site’s Speed Influences Its Conversion Rate
On the Internet, seconds cost cold, hard cash. Over 50% of mobile users will abandon a website if it takes longer than three seconds to load. It’s a hard truth, but you’ll never lose money overestimating how lazy people are on the Internet. They want what they want and they want it fast.
In fact, with every second it takes your page to load, the probability of the user leaving your page increases exponentially.
When users don’t have a satisfactory experience with your website, research proves they’re quick to click the “back” button, conduct a new search, and visit your competitors’ sites until they can find what they need.
In short, if your website is slow, you’re just encouraging prospects to go to your competitors instead.
Non-Negotiable #2— Speed Matters to SEO
The second reason why your website’s speed is a major factor influencing your success is its influence on your ability to rank on search engine results pages. The slower your website, the harder it is for searchers to find your services or products online. How?
Back in 2010, Google made website speed a ranking factor.
“Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs.” – Google
Fast forward to the now post-Google Speed Update era of 2018, your mobile site speed (not your website’s desktop speed anymore) directly influences your website’s ability to rank in Google.
This means the slower your site loads, the more likely you will rank lower on Google search result pages, no matter how much money you pour into SEO efforts or how niche your industry.
Resources for Improving Your Average Page Load Time
Speed equals revenue, so the faster your website loads the more earning potential you steal from your competitors.
2. 85%+ Bounce Rate on CPC Landing Pages
Find which landing pages have a bounce rate over 85% Bounce Rate by navigating to your Landing Page report under Behavior and Site Content. Then, add a source/medium secondary dimension, filter by your PPC platform (in this case we used Google CPC), and add a filter for pages within your campaign with bounce rates over 85%.
Bounce Rate is the percentage of the visitors who land on your page, don’t take any action, and then leave from the same page they landed on.
Landing Pages are the pages on your site that you’re directing users to after they click on an ad in your cost-per-click (CPC) campaigns.
To be fair, not every bounce rate is equal. But, what makes a high average bounce rate for your landing pages so scary is it correlates to the profitability of your paid search advertising campaigns.
Essentially, you’re basically throwing money in the wind if you are paying for significant traffic to your landing pages, but those users are bouncing at a rate of 80% or higher.
You’re paying to get people’s attention with PPC ads, only to have your site scare them away when you should be paying to get their attention and treating them to great content ultimately convincing them to do business with you.
Your landing page’s only job is to convert the lead that clicked on your ad. If your users are leaving the page without interacting with it, that means they’re not doing the thing you want them to do whether that’s making a purchase, calling your business, filling out a contact form, downloading a whitepaper, etc.
Landing page bounce rates over 85% high could be the result of several issues:
Users can’t immediately find what they’re looking for
You’re missing a call-to-action or it’s lacking urgency
Your website takes too long to load
Your website is difficult to use
Users don’t find your content useful
Your content isn’t relevant to your audience
Your PPC campaigns are targeting the wrong audience
3. 15 Seconds or Less Average Session Duration
You can compare the Average Session Duration of each of your marketing channels in your Google Analytics account in the “Channels” report located under “Acquisition” and “All Traffic” in the left side navigation bar.
Average Session Duration is the average amount of time a user has a browser open with your website in one of the active tabs. This is sometimes referred to as time on site. It doesn’t, however, mean a user is actively looking at your site the entire time it’s open in their browser.
Similar to bounce rate, not every session on your website is equal. What makes a 15 second or less average session duration from specific traffic channels (social, display advertising, paid search advertising, organic search, etc.) so scary is it represents how effective your digital marketing strategy is driving leads and revenue to your business.
As shown in the GIF above, discovering a low session duration from users who land on your site from a particular channel (in this case, display advertising) could be an indication of several issues with your digital strategy.
You’re reaching the wrong audience within the channel
The channel is not a good source of traffic from your niche
Your website isn’t relevant to users from that channel
Your website isn’t meeting user expectations (like not fulfilling a promise from an ad, etc.)
Your website design is unappealing to users coming from this device or channel.
We’re not saying an extremely long session duration is the key to your digital success, but there is a correlation between how long people engage with your website and its overall conversion potential.
If traffic from one of your channels is only sticking around for less than 15 seconds on average, it’s clear evidence you need to refine your overall digital strategy, including that of your website to better capture the attention of your visitors.
No matter your situation, improving your average session duration past 15 seconds may be easier than you think, especially with the right help.
Business progress updates they’ll find interesting (like anniversaries or company milestones)
Invitation to attend an event you’re hosting or presenting at
Polls or questions about your products/services
Promotional offers or giveaways
Relevant and valuable educational resources
Tips and helpful insights
Email Marketing Best Practices
Run your campaigns with a “give to get” mentality. You have to give your customers or prospects something if you want them to do something for you. Just asking your audience to act won’t encourage them to lift a finger. No matter your goal or call-to-action, make sure you give your recipients a reason or a benefit to take action.
Need emails? Make collecting emails second nature during your networking efforts. Encourage and incentivize your customers and prospects to subscribe to your email list during events, visits to your store, while browsing your website, after they make a purchase, etc.
Segment your email lists so your messages are more targeted. The less broad or generic your emails, the better. For example, create separate mailing lists for current customers versus your prospective customers. Also, every time someone new signs up to receive your emails, send them a “welcome” email. This will remind them how they signed up, who you are, how often they can expect to hear from you, and the benefit to them of being a subscriber on your email list. This will help decrease the amount of unsubscribes you get every time you send out an email campaign.
Put careful thought into the subject lines of your emails. The battle of the headline is the key to winning the war on boosting website traffic. Subject lines have the greatest influence on whether or not your recipient will open your email. If your emails aren’t opened, they definitely won’t serve well in driving traffic to your website.
A word of caution: don’t overdo it. Continually bombarding your readers with emails only encourages them to disengage with your messages and eventually unsubscribe from your email list. Just as you hate getting sales-y junk mail from other companies, your subscribers won’t appreciate you spamming their inboxes. In fact, most inboxes are equipped with filters to send spammy emails to a separate folder, meaning your customers may not even see them if they’re too promotional or too frequent. See how to avoid getting your emails sent to your recipient’s spam folders.
2. Claim Your Online Business Listings (Local SEO)
3.5 billion people use Google search every day. If your business isn’t on Google, your information is less likely to appear when people near you are searching for your services. Or, worse. Your information will appear, but incorrectly. Why? When you don’t claim your online listing, Google guesses your name, address, and phone number (or your NAP) in order to automatically populate your Google My Business listing.
Get in control of how your business appears on the Internet AND drive more traffic to your website. Plus, it’s completely free.
Get started by seeing the status of your listing and how it currently appears with Google’s Get Your Business Online tool. The process only takes 15 minutes. You can expect to find one of three things:
Your business is listed, but with inaccurate, unverified information
Your business isn’t listed, meaning you need to create a listing
Your business is already claimed and verified, meaning you’ll have to track down who claimed it if it wasn’t you
Once verified, your business will continually rank in Google Searches and even appear in a call-out box showcasing your business details like the one on the right. It will show every detail about your company from your industry, your website, your location on the map, your star rating, and more.
Once your listing is up and running, you’ll see a spike in traffic from organic local searches in your website’s analytics. This means people are searching for you or your services on Google, finding your Google My Business listing, and clicking on it to visit your website!
Reap these benefits moreover by claiming your online business listings from other top online directories like the ones on the right. Don’t stop after five, however. Research the ones relevant to your industry. For example, healthcare businesses should claim listings on Healthgrades, and so on.
Online Business Listing Best Practices
As mentioned above, your NAP (how your name, address, and phone number appear on each of your online business listings) is key to your online success in increasing traffic to your small business website. Each place this information exists online should be consistent with all the other places it exists. Otherwise, you leave yourself open to unclear results and confused prospects. Your NAP consistency online is just as important as your brand consistency offline. Essentially, they’re one and the same.
3. Learn from and Keep Up with Your Analytics Data
Your website analytics data is essential in order for you to identify the effect your content and marketing efforts have on your website traffic.
You can’t measure what you’re not tracking, though. Start to track everything you do through your Google Analytics account. Sending an email linking to your website? Posting about your website on social media? No matter where you link to your website, build UTM links to track your campaigns and regularly check your website analytics to see what links are being clicked on.
This enables you to identify:
Which strategies and types of content are driving traffic to your website
Where your most valuable traffic is coming from
Which traffic-building technique to stop
And which pages on your website are attracting the most visitors and bringing you the most value
Best Practices for Monitoring Your Website Analytics
With Smylelytics, you don’t have to worry about frequently checking your Google Analytics data to see what’s working and what’s not. It’s automatically delivered straight to your inbox, so you can track your website traffic performance in one place.
These three strategies are just some of many available to help you increase traffic to your small business website. A steady flow of traffic to your site doesn’t happen after one email. It happens with consistency and implementing a mix of strategies focused on driving traffic to your site. So, go get started!
Are you getting what you paid for from your website?
If you can’t answer this question, you’re missing the essential ingredient for gauging your business’s success on the Internet: website traffic analysis. Websites are not something you can set and leave alone. In order to win on the Internet, you need to be consistently seeking out how to best convert website visitors.
Data from your website traffic reports reveal a detailed overview of your online ROI. These reports show exactly how well each page of your site is able to attract and convert visitors. No matter your online goal, with a website traffic tracker installed on your website, you ensure you’re getting the most return and value out of your online investments.
With the best website traffic analysis tool available for free from Google, there’s no reason why you shouldn’t be tracking your website performance.
How Is Website Traffic Measured?
Website traffic analysis is the evaluation of Internet users who visit your website and how these users interact with your website.
Website traffic is measured by a variety of metrics including:
How to Collect and Check Website Traffic on Google Analytics
Website analytics is the cornerstone to optimizing your business’s online effectiveness, but how do you equip your website so it tracks and collects all that valuable data?
The industry standard for good reason, Google Analytics is known as the best tool to track website traffic available. And not just because it’s free.
More than a web traffic tracker revealing your website’s strengths and weaknesses, Google Analytics also reveals the keywords your visitors use to find you. You can assign revenue to leads and see the dollar value of each page of your website. The platform also shows you the age range, the location, and the type of device used by your most valuable visitors.
If you knew that your most valuable visitors were most likely coming from a particular county, come from your paid search, and are most likely to be Women 35 – 49 using a phone, what would you do? Go get more of those types of visitors!
Think about how much money you could save if you targeted mobile visitors over desktop visitors in your online advertising!
With this data, you can precisely tailor each page on your website to best speak with your audience by referencing the exact verbiage they use, their location, and more. Track the performance of every update to your page and see how your efforts affect conversions and your overall ROI.
Linking Google Analytics
Sign up to get started with Google Analytics and follow the on-screen instructions. Keep in mind, there’s technical work involved in order to implement the provided tracking code on every page of your website. This code is how the platform tracks your data analytics. Improper setup could give you faulty, unreliable data.
You may need technical assistance in order to get your analytics installed. Depending on the size and complexity of your website a professional may need between 30 minutes and two hours to fully install Google Analytics.
Special Note: It is possible to install Google Analytics incompletely. You want all of the data and all of the features (they’re all free). Be to sure ask your vendor if they are setting up conversions and demographics and connecting your Google Search Console account.
Data will start collecting immediately, but it may days or weeks depending on your traffic until you accumulate enough data to be statistically reliable. Soon, you’ll see an influx of data, which can be as powerful as it is extremely complicated. Avoid burdening yourself with charts and graphs with our free data translation tool. Because, at Smylelytics, we believe data doesn’t have to be illegible charts and graphs.
Making Sense of Your Website Data
Our goal is to make your website data something you enjoy because of how easy it is to understand and extract value from.
That’s why we translate your website traffic data from Google Analytics into fun, clear-cut images. It’s easy to get started, simply provide us safe, secure access to your Google Analytics account and you’ll get the same data you would from your Google Analytics dashboard, but translated into fun reports sent to you via email twice a month.
This will help you start a happy relationship with your website traffic report data and put you on a path to using your website to grow your business.
Like other assets of your business your website can be appraised and assigned a value as part of selling your business or as part of an acquisition or merger. We’ve boiled down the main 5 factors appraisers and business brokers use to determine a value. Whether or not you want to sell your website, understanding how each factor affects your digital worth empowers you to understand how to increase its value as an asset.
Read on to understand what factors influence the value of the appraisal and learn how to maximize them.
Your Website Value: The 4-Factor Breakdown
By targeting investments to address the under-performing factor(s) in the website value equation below, you can efficiently optimize your website and supercharge its value.
The Website Value Equation
Website Value = Lead Generation + Domain Name + Inbound Links + Revenue
1. Lead Generation
In the same way a franchise is valued for its proven business model, any business that has a replicable lead acquisition and lead conversion process has inherent value. Appraisers see whether a business has a firm understanding of its cost per acquisition and average revenue per transaction. If an appraiser detects you’ve mastered a repeatable system of acquiring leads which generates an attractive ROI against a consistent lead conversion system, they’ll credit you with a high value within this factor.
You can increase your overall website value by improving the system by which your website generates leads. The key to increasing your website’s lead generation value is by increasing your website’s ability to identify a visitor pool that can be acquired for a defined cost.
While paid advertising drives lead to your website, websites with high organic rankings acquire visitors at the lowest cost possible making them more valuable. While organic rankings are highly valuable, achieving them takes time. Because time is money, appraisers assign a lower dollar value to websites with little-to-no real estate on search engine results pages (SERPs).
Being able to measure and report where your website ranks for queries that drive quality leads is key to increasing its value. The more key terms your website ranks for, the more valuable it is. If your website needs an SEO evaluation, contact an SEO expert with a proven track record of success.
2. Domain Name
For this example, think of your website in terms of constructing a building. Before you start building, you’ll need to purchase land. Even if you don’t build anything on that land, it still has value. Just as with real estate your domain name has value whether there is a website built on it or not.
The worth of any domain name is based on its marketable potential. Domain name values range from a few dollars to seven figure numbers!
The top metrics determining the marketable potential of a domain name include:
Length— the shorter, the better.
The Number of Words in the Domain— fewer words are more valuable.
Spelling and Use of Words— if it’s hard to read, type, or remember it’s worth less.
The Top Level Domain (TLD) (.com, .org, .edu, etc.)— .com extensions hold the most value across the board.
In essence, domain names that hold the most value are unique, simple, short, easy-to-remember, and end with the popular “.com” extension. To best to determine the approximate value of your website’s domain name is with a free domain name appraisal service like Google Domains or Go Daddy.
If your domain name is impeding your website value, invest in a more valuable domain name aligning with the above value metrics.
3. Inbound Links
An inbound link is a link from another website pointing to yours. Link building is very labor intensive and time consuming. Again, appraisers understand the monetary value of time. The link itself can be assessed either by assessing the direct traffic it generates or by assessing the value of the domain where the link originates. There is a standard industry value that communicates the “authority” or value of a link.
The greater number of qualified, valuable links to your website materially increases its value. Try out this link building strategy to start increasing the value of your website’s links.
4. Website Revenue
Measurable revenue sourced to your website is also a value-determinant. Typically, revenue is achieved a result of:
E-Commerce— selling products or services from your website.
Google AdSense or Ad Network Marketing — allowing ad networks, like Google, to access your site’s content and display relevant ads to visitors.
Subscription Access— offering subscription plans to your visitors to access premium content.
Affiliate Marketing— promoting an endorsed product on your website.
Lead Generation— attracting highly qualified leads that will convert to sales.
Having a revenue-generating system on your website is essential to increasing its value. If you can’t document or demonstrate any revenue generating from your website, appraisers can’t assign a value to it.
In order to know which website value factor(s) are under-performing, keep track of your website’s performance with a website data aggregating tool like Google Analytics. If you have no time to learn the countless features, there’s an easier way.
Don’t judge your website by its cover. Key website traffic metrics and analytics must be the foundation on which you judge the success of your website. While it’s important to have a great website design, you can’t truly know how well your website is supporting your business goals without knowing some portion of your website’s performance data in Google Analytics.
Which website traffic metrics are worth your time? Read on to learn more about the top three directly related to your business’s success.
Website Traffic Metrics You Need to Know
1. Page Speed
From user experience to organic rank, page speed plays so many roles it has become one of the most important metrics to know. While your website may load quickly on your device, your users may be using different browsers, ISPs, and devices which could cause your site to load slowly on their end.
If your users get frustrated and leave your site before understanding what your business can do for them, how will you know the reason why? The first place to look is your page speed from the site speed reports in your Google Analytics account. Simply navigate to the “Behavior” tab on the left of your Google Analytics dashboard and click “Site Speed.”
From here you can:
Discover how load speed is affected by your user’s geographic location
Measure the impact of each page’s loading speed on that page’s conversion rate
Segment load speed by user-type if you have users that login to your site
Track each page’s loading speed
Don’t for a second think your users will stick around if your site loads slowly. In fact, a slow page speed could be negatively influencing other metrics as well, including we discuss further in this post. According to Kissmetrics, 40% of people abandon a website that takes more than 3 seconds to load. Worse, a 1-second delay in page response can result in a 7% reduction in conversions!
Your homepage bounce rate is displayed as a percentage and tells you how many visitors leave immediately after landing on your website’s homepage. Also known as “single page sessions,” bounce rate is also rumored to have an effect on how well you rank on Google
A high bounce rate on your homepage reveals the first impression your website makes on visitors. If you have a high bounce rate it could mean visitors don’t see what they’re looking for quickly or you could be attracting the wrong type of visitors – people looking for something other than what you offer. A high bounce rate on your homepage is a sure signal your website visitors are leaving— and fast. If your website traffic metrics reveal a high bounce rate, you’ll need to conduct further analysis to reveal the cause before you lose too many valuable online leads.
While this website traffic metric doesn’t detail exactly why your website visitors are so quick to leave, there are a few common reasons for high bounce rates.
Poor Aesthetics— First impressions are everything on the Internet. If your website has a dated look and design, people are going associate their impression of your website with how you do business or the quality of your products/ services.
Slow Load Times— Slow load times are a bounce rate magnet. Internet users are extremely impatient and usually won’t wait more than a few seconds for a page to load.
Poor Marketing Channel Strategy— Look at your traffic sources to determine where your visitors are coming from on your site and compare each source’s bounce rate.. Focus more on sources that send quality traffic to your site with lower bounce rates and rethink your strategy for sources sending traffic with high bounce rates to your website.
3. Conversion Rate
Arguably the most important website traffic metric of all, your conversion rate has a significant impact on your site’s profitability. For example, increasing your conversion rate from 1% to 2% doubles the impact your website makes on your business!
While the total conversion numbers are significant, focus on your website’s conversion rate to get a dose of reality at how well your website persuades visitors to perform a desired action. The higher the conversion rate, the better your website is performing. A low conversion rate could indicate several wrongdoings. To name a few: you could be attracting the wrong type of traffic, your call to action is too weak, or you have ineffective copy on your website.
Think of your website as a salesperson you are giving leads to. You expect a good salesperson to convert good leads to sales. In the same way, you should expect your website to convert qualified visitors to leads. Your conversion rate is a measure of how successful your website is at doing that.
When you know to watch your website traffic and monitor these metrics (even at a high level), you’re better able to target your most valuable traffic sources and make the changes needed to squeeze out more results from your existing efforts.
The Fast, Easy Solution for Monitoring Your Website Traffic Metrics
If you’re like the average business owner, then you’re probably not interested in being an analytics genius and are more interested in the “growing your business” part. We get it. But if you don’t know how to comb through miles of analytics data, how will you know if your website is on track for success or for failure? These are the questions that lead us to combine the idea of user experience with the importance of understanding website analytics.
Our free tool simplifies what Google Analytics tracks and reveals about your website. We apply the fundamentals of design so your experience with understanding website data is simple and fun! With Smylelytics, Google Analytics reports are made clear for you so you can spend more time focusing on what’s important— growth!
Smylelytics is completely free. Sign-up today and see it make reaching your business’s online goals simpler.